Central Valley Opioid Safety Coalition (CVOSC) Project Period

Objective 05 Communication Communication Plan

Communication Objective: By February 28, 2019, the Central Valley Opioid Safety Coalition will work with CDC and CDPH to develop an outreach media campaign and activities targeted to 3 specific at risk populations within the community.
Activity A: Develop communication plan/strategy
Timeline:June 2017 – September 2017 Assigned to:Program Manager and CVOSC Outreach Subcommittee Budget :N/A Deliverables:Meeting agendas, communication plan

Implementation Plan:
The communication plan will function as a guide to implement all of the activities outlined in the scope of work communication objective 5. The communication plan may be updated to reflect any changes as needed throughout the grant term.

Activity B: Launch CVOSC webpage and Opioid Safety Awareness media campaign with focus on how to: 1. Take them correctly 2. Store them securely 3. Dispose of them appropriately 4. Never share or lend them 5. Talk to your health care provider about safe use
Timeline:July 2017 – December 2018 Assigned to:Program Manager and CVOSC Outreach Subcommittee Budget :$10,000 Deliverables:Tracking impressions and analytics from media campaign and webpage traffic analytics

Implementation Plan:

Task/Method Audience Key Messages
Task: Launch CVOSC webpage/ establish a website committee/ collect info from other County partnersMethod: Website platform hosted by a third party CVOSC members and partners, medical professionals and the general public ·        CVOSC mission and goals/objectives·        Opioid crisis overview

·        Local impact via local data

·        Education

·        Advocacy opportunities
Task: Launch Opioid Safety Awareness Media CampaignMethod: TV and Radio PSAs and Digital Ads Prescribers, parents and students/teens ·        Harm of overprescribing and creating a new culture of safe prescribing·        Take them correctly, store them securely, dispose of them appropriately, never share or lend them and talk to your health care provider about safe use
Activity C: Utilize CDC and CDPH sponsored media campaign materials to develop, finalize and distribute Opioid Safety Awareness materials to community partners and health care providers
Timeline:June 2017 – February 2019 Assigned to:Program Manager and CVOSC Outreach Subcommittee Budget :N/A Deliverables:Documentation of

dissemination of materials

Implementation Plan:

Task/Method Audience Key Messages
Task: Opioid Safety Awareness materialsMethod: Posters, Flyers, Infographics Prescribers, parents and students/teens •Take them correctly, store them securely, dispose of them appropriately, never share or lend them and talk to your health care provider about safe use
Activity D: Conduct opioid safety awareness education via presentations and health fairs to health care providers, parents and students
Timeline:June 2017 – February 2019 Assigned to:Program Manager and CVOSC Outreach Subcommittee Budget :N/A Deliverables:Documentation of presentations and health fairs

Implementation Plan:

Task/Method Audience Key Messages
Task: Opioid Safety Awareness EducationMethod: PowerPoint, Posters, Flyers, Infographics Prescribers, parents and students/teens •Harm of overprescribing and creating a new culture of safe prescribing•Take them correctly, store them securely, dispose of them appropriately, never share or lend them and talk to your health care provider about safe use