Central Valley Opioid Safety Coalition (CVOSC) Project Period

Objective 05 Communication Communication Plan

Communication Objective: By February 28, 2019, the Central Valley Opioid Safety Coalition will work with CDC and CDPH to develop an outreach media campaign and activities targeted to 3 specific at risk populations within the community.
Activity A: Develop communication plan/strategy
Timeline:

June 2017 – September 2017

Assigned to:

Program Manager and CVOSC Outreach Subcommittee

Budget :

N/A

Deliverables:

Meeting agendas, communication plan

Implementation Plan:
The communication plan will function as a guide to implement all of the activities outlined in the scope of work communication objective 5. The communication plan may be updated to reflect any changes as needed throughout the grant term.

Activity B: Launch CVOSC webpage and Opioid Safety Awareness media campaign with focus on how to: 1. Take them correctly 2. Store them securely 3. Dispose of them appropriately 4. Never share or lend them 5. Talk to your health care provider about safe use
Timeline:

July 2017 – December 2018

Assigned to:

Program Manager and CVOSC Outreach Subcommittee

Budget :

$10,000

Deliverables:

Tracking impressions and analytics from media campaign and webpage traffic analytics

Implementation Plan:

Task/Method Audience Key Messages
Task: Launch CVOSC webpage/ establish a website committee/ collect info from other County partners

Method: Website platform hosted by a third party

CVOSC members and partners, medical professionals and the general public ·        CVOSC mission and goals/objectives

·        Opioid crisis overview

·        Local impact via local data

·        Education

·        Advocacy opportunities

Task: Launch Opioid Safety Awareness Media Campaign

Method: TV and Radio PSAs and Digital Ads

Prescribers, parents and students/teens ·        Harm of overprescribing and creating a new culture of safe prescribing

·        Take them correctly, store them securely, dispose of them appropriately, never share or lend them and talk to your health care provider about safe use

Activity C: Utilize CDC and CDPH sponsored media campaign materials to develop, finalize and distribute Opioid Safety Awareness materials to community partners and health care providers
Timeline:

June 2017 – February 2019

Assigned to:

Program Manager and CVOSC Outreach Subcommittee

Budget :

N/A

Deliverables:

Documentation of

dissemination of materials

Implementation Plan:

Task/Method Audience Key Messages
Task: Opioid Safety Awareness materials

Method: Posters, Flyers, Infographics

Prescribers, parents and students/teens •Take them correctly, store them securely, dispose of them appropriately, never share or lend them and talk to your health care provider about safe use
Activity D: Conduct opioid safety awareness education via presentations and health fairs to health care providers, parents and students
Timeline:

June 2017 – February 2019

Assigned to:

Program Manager and CVOSC Outreach Subcommittee

Budget :

N/A

Deliverables:

Documentation of presentations and health fairs

Implementation Plan:

Task/Method Audience Key Messages
Task: Opioid Safety Awareness Education

Method: PowerPoint, Posters, Flyers, Infographics

Prescribers, parents and students/teens •Harm of overprescribing and creating a new culture of safe prescribing

•Take them correctly, store them securely, dispose of them appropriately, never share or lend them and talk to your health care provider about safe use